What is the purpose of comparison shopping?

The purpose of comparison shopping is to evaluate prices and quality of similar products offered by different sellers, allowing consumers to make informed purchasing decisions. By comparing these aspects, shoppers can identify which product provides the best value for their money, taking into account not just the price but also the quality and features of the items they are considering. This approach helps consumers find options that fit their needs and budget more effectively.

The other options do not align with the concept of comparison shopping. Seeking only the cheapest product may lead a buyer to overlook quality and suitability, while limiting shopping to one specific store disregards the advantages of exploring multiple retailers. Relying solely on advertisements removes the essential aspect of consumer research and critical evaluation, which is central to effective comparison shopping.